Three Times as Large

“You talked about the sense of limitlessness that Steve created. Part of that was the insistence on insane standards of excellence. He seemed to personally enforce that. Do you now play that same role, or is that kind of quality control more spread out?

The truth is that it has always been spread out. Steve couldn’t touch everything in the company when he was here, and the company is now three times as large as it was in 2010. So do I touch everything? No, absolutely not. It’s the sum of many people in the company. It’s the culture that does that.”

This excerpt comes from today's FastCompany interview with Tim Cook in conjunction with yesterday's preview of the upcoming "Becoming Steve" Biography due out on the 24th of this month. This quote stood out in particular in my mind for one specific reason:

Apple is now three times the size it was in 2010.

For over 4 out of those 5 years Tim Cook has been operating as CEO, and these are the results they're getting. Some might argue that these past few years could have been riding out the last of Steve's decisions in his time, but I think it's clear to anyone paying attention that Cook has fully come into his role as CEO and we've entered a different era for Apple, three-times-growth and all.

At this point, I don't see how anyone could doubt Cook's leadership at Apple.

Cheers,

M