A-Players: Week of April 26th

Oh excuse me, did I say in last week's post that it was Apple Watch week? I'm sorry, THIS was Apple Watch week.

  • Start Thinking About Force Touch in iOS Today - Speed of Light by Jason Brennan - There've been a couple articles to this tune recently, but none have said it as concisely as Jason Brennan does here. Force Touch (and the taptic engine along with it) seem to be the next great technology making it's way through Apple's products much like unibody manufacturing techniques and laminated retina displays have in the past decade and a half. This manifests itself in fairly one dimensional ways on the Apple Watch where it was introduced, but on Mac OS X and iOS there's a lot more potential to be had. Imagine having different interactions or pieces of software feeling different than others. Maybe keys on your virtual keyboard feel like keys when you tap on them, maybe you feel the apps moving around when you rearrange them on your home screen. It's all coming, and Jason's article speaks specifically to developers and issues a call to action urging them to come up with revolutionary new experiences even before these new features arrival, and not to simply tack them on later for the sake of cool or new-ness. I think the more people explore this idea before it actually comes to pass, the better, and just thinking about some of the simple use cases is exciting, much less what brilliant people will come up with down the line.

  • Six Colors: Apple Watch weekend: My initial reactions / Two Days With the Apple Watch — MacSparky - Today (Monday) marked the end of the first weekend of Apple Watch availability. Most of us early adopters have had our hands on the device for a couple of days now, and so two of my favorite, and long-standing writers; Jason Snell and David Sparks, both had their say about the watch today. I'm sure part of its just that I'm still on a bit of a "watch-excitement-high" from the leadup to launch and the following excitement of having the device, but I thoroughly enjoyed both their pieces, and so that's why I decided to put them both in here this week despite their pieces premise' being so similar.

  • Watch App Screen: X Marks the Spot — MacSparky - This was one of the very first things I tried upon getting my hands-on time with one of the Apple Watch demo kiosks at the Apple Store. I don't think Apple's "random and yet familiar" way of organizing apps in a circle around the watchface icon on the app-screen makes a whole lot of sense but I have been trying it out in my stay with the watch so far. David Sparks manifests what I'd thought about initially, with building different sorts of 'branches' off the watchface app, each with their own categories and orders. I think I'll try this myself in the coming days, even if I don't have quite as many apps as Mr Sparks does here.

  • Apple Watch - Christy Turlington Burns - Week Eight - Apple's weekly series with Christy Turlington Burns came to a close this week with the climax of Christy finishing her fourth marathon in London recently. While some aspects of the blog posts ring as purely PR-focused content, the posts are still interesting showcases for the fitness features of the Apple Watch among other things; alongside some gorgeous photography of Christy's training process. I'd say overall; cool.

  • My first week without an Apple Watch - Neven Mrgan's tumblr - Yup. In hindsight, there's no way there couldn't be a piece like this.

  • My 72 Self-Absorbed Hours With the Apple Watch -- The Cut - I haven't been familiar with the publication The Cut before now, but their review of the Apple Watch that came out this past Thursday strikes me as one of the better "normal person" reviews of the watch thus far. If I didn't know better I'd almost call it a humor piece, but I think I might just be finding it that way as a nerd. Either way, I'm interested to see even more reviews from average people's perspectives in the coming weeks, and I think those impressions will be far more telling of how the watch will do in the market than the reviews from tech publications we've seen so far.

Cheers,

~M