Today was iPhone launch day.
Much like last year, I went to the Apple Store as quickly as I could to check out the new phones and snap a few photos. It's a good time, and is already beginning to turn into a yearly tradition for me.
The mall was about as busy as I remember it being last year, with lines forming outside the store in order to buy the phone, and the rest of the customers trying out the new devices and being helped inside like usual.
As silly as it may sound, my primary reason for going to the store today was to determine whether I'd end up wanting the Rose Gold model of the 6s or not. I've been a big fan of the Rose Gold Apple Watch Edition's coppery tones, and I was hoping that the 6s might have a similar look in person.
Unfortunately, that didn't turn out to be the case. And while the 6s can look coppery in the right light and angle...
...most of the time it ends up looking quite pink. Just like it's online product shots would lead you to believe.
Between that and the fact that my girlfriend will likely be getting a Rose Gold model of the 6s soon, I think I'll plan on getting my own 6s Plus in the regular Gold colorway later this fall. I already know I like that color in use, and it'll match my iPad nicely.
The other thing that really excited me in my time at the store today has to be 3D Touch. I can already see it being an extremely useful feature in practice. Quick-launch shortcuts, precise cursor positioning, easy app switching, and being able to peek at the links in Álvaro's Morning Coffee pieces are already things I can't wait to do.
I also have to mention that 3D Touch is the best example of a quintessential "Apple feature" in a long time. Press down and you'll see the background fade in tandem with the force you're exerting, accompanied by perfectly-timed haptic feedback. It's truly something new, and the kind of feature that could only come from Apple's whole-widget approach to hardware and software.
All this and having the experience be open to 3rd party developers through an API right at launch is nothing short of incredible. Imagining Google, Samsung, and their various component suppliers trying to attempt the same feature is almost laughable. I'm biased sure, but when you have a brand new feature this well-made and open to your favorite developers' implementation, there's a good reason for bias to exist.
Really, I'm just glad I got to have a fun time trying out the new technology, and that I got to take photos of it all. I'm pretty happy with how the shots turned out, and it was one of the more fun ways I can think of to spend an afternoon. Yeah, sure I'm a total dweeb - but if the scores of people bustling around the Apple Store today were any indication, I'm sure not the only one.
Until next year, iPhone launch day.